Nathan Chan is the founder of FoundrMag.com. The digital magazine started as a side hustle in 2013, and has since transformed into a multi-million dollar media company.
Nathan is perhaps best-known for growing his business through Instagram, a platform where Foundr now has almost a million followers.
But today I want to dive into a different angle of Nathan’s business, and that’s crowdfunding.
Time, money, and ideas are the big 3 challenges I hear from Side Hustle Nation over and over again, and this conversation attempts to address one possible answer to the money question.
Nathan and his team are fresh off a $200,000 Kickstarter campaign for the first volume of Foundr books, a really high-end, beautifully designed coffee table book, which you can find at foundrmag.com/book.
In this episode, Nathan shares why Kickstarter is such a powerful platform — even if you don’t have a big built-in audience, and everything he did to make their campaign a hit.
Stay tuned for his advice on why you might consider crowdfunding, how to make the most of your Kickstarter exposure, and some examples of other side hustler’s products that have taken off.
Free Bonus: Download Nathan’s Tips and Strategies For Running a Successful Crowdfunding Campaign
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Learn:
- How Nathan raised more than $200k in crowdfunding to launch a physical product.
- How to use crowdfunding to strengthen your company brand, validate an idea, and tap into a new audience.
- How you can run successful campaigns without any online presence.
- Why Nathan’s project was featured on the “Projects Kickstarter Loves” section on their front page generating $8k in additional backing.
- How to use Facebook ads to drive more traffic and backers to your campaign.
- How to set a realistic goal and exceed it.
- The costs involved in running a successful campaign.
- Nathan’s #1 tip for Side Hustle Nation.
Links:
- FoundrMag.com
- Nathan’s $200k Kickstarter Page
- Jellop
- Indiegogo
- The Ultimate Guide to Crowdfunding
- Timbuktu Labs
- Goodnight Stories for Rebel Girls
- Kickstarter
- Stripe
- 99Designs
- 80/20 Sales and Marketing
Foundr’s campaign timeline:
You can see how they hit their goal right away, and then how the campaign accelerated again toward the end in part due to the Facebook ads they were running.
Crowdfunding backers profile:
Nathan shared this graphic with me to show that two-thirds of the backers had already backed at least one other project on Kickstarter.
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.