We’ve covered Kindle publishing in a variety of ways on The Side Hustle Show in the past, and it’s one of my favorite side hustles.
But one area of frustration, at least for me, is that for all the effort put into writing, editing, publishing, and launching the book, it’s still tough to sustain sales for long periods of time.
Inevitably — it seemed — there was a fade from glory and whatever top rankings you were able to achieve diminished as the weeks and months went by.
For me, how long and drawn out that decline was has varied by title, with some books making daily sales for over a year, and others disappearing from relevance fairly quickly.
My guest this week has a way to stop that decline, and it works for both books AND physical products (for all you FBA sellers out there). Dave Chesson is a successful side hustle Kindle author and SEO expert, and joins me to shed some light on Amazon’s internal search engine ranking algorithm — and how you can influence it to your advantage.
Dave runs the excellent site Kindlepreneur.com, and has written half a dozen books (under pen names to avoid potential conflict with his employer) that cumulatively earn around $4k a month.
Tune in for an insightful session on how to sell more products on Amazon.
Free Bonus: Download Dave’s Top Amazon Ranking Tips
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Sponsor:
- KindleLaunchCourse.com – Learn the proven process to take your book from idea to bestseller.
Tweetable:
Learn:
- The 5 most important Amazon SEO ranking factors — including the one that many authors and sellers overlook.
- How to set up your book’s title, subtitle, categories, keywords, and description for success.
- Dave’s favorite keyword and category research tools.
- How to drive your own traffic to your book or product pages — even if you don’t have an existing website.
- The holy grail of Amazon SEO: how to get your product page to rank in Google for your target keywords.
- Dave’s #1 tip for Side Hustle Nation.
Links:
- Kindlepreneur
- Dave’s KDP HTML Generator
- MerchantWords
- Kindle Spy – Best for category selection, $47
- Kindle Samurai – Best for keyword selection – PC only, $30
- Long Tail Pro
- Chandler Bolt’s Book Launch
- Quora | My first attempt at Quora
- Hubpages
- Stack Exchange
- Ask.com
- Inbound
- Slideshare | How to get on the homepage of Slideshare
URL Example:
When linking to your book or product, don’t use this version of the Amazon URL:
http://www.amazon.com/Work-Smarter-Resources-Entrepreneurs-Productivity-ebook/dp/B00KMFAX0U/ref=sr_1_1?ie=UTF8&qid=1447793719&sr=8-1&keywords=work+smarter
Use this cleaner version instead:
http://www.amazon.com/Work-Smarter-Resources-Entrepreneurs-Productivity-ebook/dp/B00KMFAX0U
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Great show. I’m so going to Quora and HubPages! Thanks for the great, actionable tips.
That’s great Mel. Let me know if you have any questions!
Thanks for this show, very useful information about Amazon SEO.
Thanks Emilie – glad you found it helpful!
And thank you Dave for the Html generator tool.
A note of caution for anyone considering purchasing ‘Kindle Samurai’. I made a purchase immediately after listening to the podcast. I’ve been unable to get the software installed onto my computer since then (error message pops up every time), and even though I’ve contacted the seller 3 times at the e-mail given, I’ve yet to receive any assistance. I am however getting plenty of promo e-mails for their other products, and the link they provide for support is just another promo page to become an affiliate. I don’t know if the software works or not but I know the customer service is non-existent. I eventually requested a refund after days of no response and got an auto-reply saying someone would get back to me in 24 hours. That was 9 days ago and still no response to my refund request. I wish I had read the reviews before purchase because there are dozens of customers reflecting the same issues.
So sorry for the trouble Rema! Hopefully we can get this resolved.
Hi Rema, I know it was over 8 months since you wrote that, but your comment above was instrumental in making me take action in creating my very own Software, KDPRocket.com. It does everything that Kindle Samurai does and MORE! It even tells you the estimated Amazon Searches per month. If you were to contact me, I’d like to give you a free copy because A). I’m sorry you experienced that based off of my recommendtion and B) because you taking the time to comment was very constructive and important. Hit me up at KDPRocket.com/support or through Kindlepreneur’s contact page.
I agree with Rema. I bought the software. It never worked. I finally deleted it and never even bothered to email customer service. It is a waste of money and time.
It’s cheating I have’t get anything after submitting my email. So here is nothing for you. Stay away from mail submission.
Hi Jessy,
Sorry for the tech trouble.
I actually have no record of the email provided in this comment in my email management system so you won’t receive any further messages from me.
In the meantime, I just forwarded the kindle ranking PDF I believe you were looking for. If there’s another file you’re after, just let me know.
I am just wondering if I should use KDP rocket together with KD spy? I did a bit of research on both softwares. It seems that KD spy would be a good start to search for a niche category while KDP rocket is good for reseraching and inputting the 7 keyword ideas?
I hope to have your honest feedback because it would be expensive for me to purchase both softwares and I would rather to use only for the best value and results.. thanks!
Hi Jasper,
As the creator of KDP Rocket, you’ll have to excuse me of any bias feelings on the matter ;)
I think you’re right in the assessment, though. KD Spy is the better at category selection while KDP Rocket gives more detail on the market as a whole such as average earnings of the top books for a search, estimated traffic for each term, competition score (more detailed), etc.
But I did just publish an article that discusses the two (category rankings vs. keyword rankings) that might help: https://kindlepreneur.com/kindle-rankings-categories-vs-keywords/
Thanks for the valuable insight!
Once I gathered enough golden keywords for my ebook using KDP rocket, do I necessarily use the lowest competitive score keyword as my title of the book as well?
I am still a newbie in publishing ebooks. Hence, I am abit confused if title or subtitles of my book should also consider the importance of keyword researching as much as the 7 Amazon keywords.
Sorry, thought my last response was a reply but it turned out to be a comment that was separate. See below for a full response to you question: