Online Business

To make money online, you generally need 3 things:

  1. A website (don’t worry, they’re not that hard to make)
  2. An audience
  3. Something to sell

There will always be exceptions to this rule, like the YouTube celebrities who don’t have their own site, but most of the successful entrepreneurs online (myself included) have figured out those 3 things.

An online business is a great asset; you can work from anywhere and serve people worldwide. Depending on how you have it set up, you can even earn money while you sleep. Ahh that elusive “passive income!”

The location-independent business models you’ll find here include blogging, podcasting, self-publishing, teaching online courses, and more.

If you’re not sure where to start, let me recommend this “Greatest Hits” collection:

200: From Content to Cash Flow – Affiliate Marketing and Automated Sales Funnels

As co-host of the #1 marriage podcast in iTunes, the ONE Extraordinary Marriage show, Tony DiLorenzo speaks to a worldwide audience about sex, love, and commitment. Along with his wife Alisa, their goal is to reach as many couples around the world as they can, equipping them with the tools and strategies they need to create an extraordinary marriage.

With a hugely popular blog and podcast, Tony is a little modest in saying, “that’s consistency over 7 years.” Tony and Alisa sell coaching services, their own products, promote affiliate products, and have sponsorships as some of their income streams.

Here’s Everything I Did To Launch a Bestselling Book (and How Much It’s Made So Far)

Last month I launched my latest book project, Buy Buttons, out into the world. On Day 1, it became an Amazon bestseller and has gone on to collect 75+ 5-star reviews and sell more than 2600 copies.

My process was much more involved this time around than it was two years ago for the launch of Work Smarter. A lot has changed during that time so I was excited to put some new ideas to the test.

In this post, I’ll break down the entire writing and launch process, step-by-step, start to finish.

199: Building a Blog to $20k a Month and Beyond

You may remember Rosemarie Groner from episode 142 of the Side Hustle Show last year. She revealed how her blog Busy Budgeter was just a year old and receiving around 400,000 pageviews and making around $5k a month — primarily through Pinterest traffic.

It’s almost a year later now and I had to have her back to see how things were progressing. Rosemarie is now regularly making more than $20k a month, and while her pageviews are still at a similar number she has improved her ROI and diversified her traffic and income sources.

195: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author

Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space.

When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, “That’s cute, but let me show you how it really works.”

As you might have guessed, that subscriber was this week’s guest, Adam Houge.

191: Reverse-Engineering a Bestselling Book Launch

Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel.

What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even you don’t have thousands of fans waiting for it.

And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom’s top tips from more than a dozen different bestselling launches.

187: Traffic Hacks for 2016 and Beyond, with Neil Patel

Before people can do business with you, they have to know about you, and before they know about you, they have to find you.

And that’s universal, whether you’re running a brick-and-mortar shop, an ecommerce store, a blog, or a virtual consulting business.

Neil Patel is a master at solving the first step in that equation: getting people to find you. Through SEO, content marketing, and social media, we go through the traffic generation tactics that are working today.

What Happens When You Post “Epic” Content? My Traffic, Income, and Subscriber Results

What’s the most common piece of advice when it comes to online business? Let’s see if this sounds familiar.

See what else is out there, and create something 10x better.

And while creating the best / most helpful / most shareable / most awesomely epic 10x content ever is supposedly the golden ticket, I thought I’d put this advice to the test and share some results from a recent attempt at “epic-ness” of mine.

Does it really work? Is it worth the effort?

Email Sponsorships: Earn $300+ per Month Selling Email Newsletter Sponsorships

A few months ago, I looked for new ways to monetize my blog. I came across a post about selling sponsorship spots in my email newsletter.

I liked the idea so I thought that I would give it a shot.

The result? 3 days after reading the post, I landed a 3 month-contract with a couple of sponsors and made $300/month with only 30 min of work. Here’s how it works.

184: How to Create, Market, and Sell Your First Online Course – Even With a Small Audience

Course creation has the potential to be a fantastic passive income business, just like book sales or software. Build an asset that has low-to-zero incremental costs, and sell as many copies as you can — sometimes for $1000 or more.

In this episode I’m chatting with Bailey Richert and her advice for budding “infopreneurs.” In her words, you don’t need a huge audience to start building a successful business, but you would be wise to follow a few important steps.

182: Digital Real Estate Investing for Cash Flow

As you know, I’m excited about alternative investments like peer-to-peer lending. And if your aim is to replace your income, I think it makes sense to invest for cash flow.

This week’s Side Hustle Show guest argues when you want something in other areas of your life, you go out and buy it: a pair of shoes, a computer, a new car. You don’t make it from scratch!

So why are we so insistent on building income from scratch? He says there’s a faster way, and that’s to “buy” assets that are already generating positive cash flow.

Usually Hustling, Occasionally Social

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