Online Business

The Side Hustle Show just hit 428 episodes and almost 15 million lifetime downloads. It’s all pretty crazy for what started as a little side project experiment in 2013 with a $50 mic from my living room.

Podcasting is an incredibly powerful medium and it’s honestly been life-changing for me.

I wish I could give you a definitive answer on how to grow a podcast but the truth is I don’t know. I think there’s a combination of factors at play, and I’ll do my best to outline those in this post.

How do podcasts make money?

Producing a show takes real work, and if you want to keep your show running, you’ve got to find a way to make it work for you too.

The truth is most shows don’t make any money at all — and it took years before my podcast, The Side Hustle Show, could reasonably be considered a business on its own.

In this post, I’ll walk through my complete podcast production process for The Side Hustle Show.

If you’re not familiar with the show, it’s a top-rated and award winning business podcast with more than 8 million lifetime downloads.

I’ve been producing the podcast weekly since 2013, and though I know this process will continue to evolve, here’s what it looks like today.